Your Partner for Digital Marketing

Small brands going big

You have spent countless hours setting up your small business, but you lack the time or knowledge to promote it online. It’s here that Mariposa comes into play. Mariposa’s expertise allows you to take advantage of the latest digital marketing strategies, so you can focus on running your business and leave promotion to us. We create customized solutions for each of our clients based on their company, goals, and target market. Just like your company, each strategy is unique.

About Mariposa Web Marketing

Undergo Metamorphosis

As a first step, let’s get to know more about your company. Your brand is your vision, you are the person behind it. You know the values you want to convey with your brand.
Our team will work with you to determine what your goals are and what Mariposa can do to help you achieve those goals. The meeting lasts no longer than 30 minutes and is completely free and non-binding.

Emerge your brand

Upon establishing the concept and further activities, we will help you in a professional and transparent manner. Mariposa will assist you in achieving your business goals. We provide cost-transparent packages at fixed rates. Your costs will be under your control at any time.

Don’t waste time and money on online activities that won’t help you succeed. Having Mariposa handle your online marketing tasks will allow you to focus on the important aspects of your business and receive the recognition it deserves.

"We help small brands reach their goals by giving their products and services online visibility"
Online Marketing Mariposa Site Favication

Case Study


Here is a case study of a charming and unique Finca Hotel in Lanzarote (Canary Islands).

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Website Traffic
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Website Traffic

Direct Booking Rate


All numbers refer to 30 days after the platforms have been optimized

Solution approach and initial situation

Our client Finca Isolina approached us because they lacked knowledge of digital marketing. ‘Please take over all my communication,’ our client requested. The first step was to collect as much information about the Finca as possible. What was Finca Isolina hoping to accomplish online? There was a clear need to reduce the dependence on external booking portals, i.e. increase direct bookings. As a result, we created a digital marketing concept for Finca Isolina. We discussed questions such as which values we want to convey and who our target group is. Our next step was to examine colors and brand identity. Our final step was to decide how to communicate with our target audience. For our target group to be reached, which channels should we use?


Website Optimization

As soon as the most significant cornerstones were in place, we revised the website. Several pieces of content were already present, but an overall theme was missing. Transparent conditions and clear announcements should be reflected on the website. In order to emphasize more about Finca’s environmental sustainability practices, we have created new pages.es. Moreover, we have made the site more visually appealing, so that it fits better with the Finca’s online presence. Additionally, on-page and off-page measures were taken to ensure that the website is SEO-friendly.


Social Media Strategy

Next, we examined the social media channels. We updated the existing profiles and added meaningful descriptions. Hashtags were redefined. Additionally, we developed a hashtag that guests can use to share their photos on all channels. These measures will increase reach. After that, we developed a posting strategy with five different main topics that provide added value to thefollowers. Finca Isolina manages its social media channels by itself and keeps growing its community. But look for yourself!

Were you impressed with our work on Finca Isolina? Then let’s talk. This is a non-binding conversation. You can rely on us to help your brand emerge online.

contact us

We would love to hear from you!

You can start growing your brand online right now! Let us know your vision, and we’ll be happy to discuss your needs.