Social Media Strategy

Here's why creating a Social Media Strategy can save you time and money

There you are, staring at Instagram. The question is, what to post? The lack of a social media strategy is evident. 
A clear understanding of your channel strategy and solid content strategy will enable you to focus on your goals. You’ll have the ability to engage your followers on a more personal level and build an emotional connection with them. When it comes to sales, this can have a profound impact on a customer’s decision.

Every business is unique, which is why each needs a custom strategy that is tailored to its values and customers. Here at Mariposa, we’ll help you find yours. With your goals and needs in mind, we will define a channel strategy with relevant content pillars. Get in touch with your customers through the right channels. Introduce your brand to users, tell them what your brand represents, and let them know what’s new. Furthermore, you can interact with them, ask them questions, and even identify trends. Publishing entertaining content that adds value to your audience is the key.

It’s time to stop wasting your time and money. Take your business to the next level with a professional social media strategy!

What is a social media strategy?

There are a number of things that make up a good social media strategy, such as the following:

Goals and overall strategy

The benefits of a company being present on social media are numerous. There are also a number of ways to implement such a presence. Which one is right for you? However, there is no one-size-fits-all social media strategy. It’s all about you! 

Your overall strategy will depend on what you wish to accomplish with your presence and what your goals are.
After clarifying these points, the target audience and communication channels must be determined.

Content Strategy

It is recommended that your content strategy includes approximately 3-5 content pillars for which your brand will consistently create, amplify, and discuss content. Your content pillars will be specific to your brand, but can encompass multiple themes.

Using content pillars for social media is a smart way to stay organized, be consistent, and create high-quality content your audience will love. For each topic, select the appropriate format.


Editorial Plan

After creating your content pillars, break them down into individual posts. Consider repurposing your content in different formats on different channels. You will find it easier to complete each task if you have more information about the topic. The majority of the time, you shouldn’t promote pure products in your posts. Explain how the product is made or what makes it unique and different from others. 

Use a programming tool to prepare your posts in advance and keep a monthly schedule.

Assess and adjust

It’s all about planning and implementing a strategy, assessing its effectiveness, and making necessary adjustments. 

Be sure to analyze your results on a regular basis. It won’t take you long to figure out what content your audience enjoys the most. Make sure you learn from the results and keep your goals in mind at all times.

Wether you decide to put in place the plan by yourself or prefer a full take-over, the skilled team of Mariposa Web Marketing is happy to assist you at any stage of your projectYou can find out more about our social media services right below.


Whether you’re planning on starting a new company or growing an existing one, we can help you reach your goals. Your strategy can either be launched on your own or taken over by us after it is defined.

Social Media Strategy

There are many social media channels. It’s overwhelming, to say the least. We help you to identify the right ones for you and define a suitable strategy for your presence.

Social Media Channel Management

How about spending your valuable time on something else? Then we’ll take over.
Our monthly packages come with fixed prices.

Monthly Social Media Packages

Full take-over at a monthly fix rate

Our social media packages are tailored to meet your needs. All our packages are offered at a fixed price agreed in advance – there are no surprises or extra charges. Through our social media packages, we optimize your marketing budget and increase brand awareness, interaction, and lead generation.

499 CHF

Social Media Package

Social Media Emerge Basic

  • Professional channel setup / check of existing channel
  • Channel & Community Management
  • Editorial plan
  • Creation and publication of posts
  • Management of social media ads
  • Weekly success check
  • One channel
  • Min. 3 months, thereafter monthly renewals

599 CHF

Social Media Package

Social Media Emerge Deluxe

  • Professional channel setup / check of existing channels
  • Channel & Community Management
  • Editorial plan
  • Creation and publication of posts
  • Management of social media ads
  • Weekly success check
  • Two channels
  • Min. 3 months, thereafter monthly renewals

Interested in monthly online marketing packages that include other digital marketing services than social media? Visit our dedicated page for more information!

Contact us!

We would love to hear from you!

Social Media experts

Mariposa Social Media Testimonials

Mariposa set up a digital marketing concept for my existing business. By optimizing my website and setting up a social media concept I was able to increase my direct booking rate significantly. Mariposa Web Marketing is backed by experts who have helped me grow my business.