DIGITAL MARKETING STRATEGY​

As part of our first project step, we dedicate our time to getting to know more about your company. What is the dream behind your business? What are the products and services you offer, and what are the challenges you face? Who are you, what do you stand for, and why do you stand out from the crowd? It would be great to hear all about it!

Defining your goals is the first step in creating a concept that fits your needs. In terms of your digital presence, what problem do you hope to solve with it? You may want to increase sales by reducing your dependency on an external platform, or you may want to generate more leads.

Your goals are individual and are tailored to meet your needs exactly. They should be defined specifically, relevantly, and finally measurable, so that they can be controlled.

You probably have already done a few online activities, or perhaps you have a website that you have not updated for a while. We are going to analyze the existing material in this step in order to arrive at a better understanding of it. Sometimes it is possible to adapt certain content to the updated concept or to use it in a different way based on the new concept.

A competitor analysis is another important aspect of the analysis that needs to be considered. On which channels do your competitors communicate? Do they do anything particularly well, and what do they do poorly? As a result of those insights, you may be able to draw some interesting conclusions for your own planning.

The purpose of this project phase is to get to know your customers and prospective customers a little bit better. As we get to know our customers, their preferences, and their fears, the better we are able to communicate with them. Depending on their needs, we will divide them into groups and develop key messages for them. Also, we will define the most appropriate channels on which we can communicate with them in order to achieve the most beneficial results.

A sales funnel helps you understand what potential customers are thinking and doing at each stage of the purchasing journey. These insights allow you to invest in the right marketing activities and channels, create the most relevant messaging during each stage and turn more prospects into paying customers. It takes an average of seven interactions between a potential customer and a company before the customer decides to purchase a product. The better you know your target group, the more effective your communication will be.

After we’ve defined the sales funnel in detail, it’s all about delivering targeted messages at the right time and in the right place. Using the insights we have gathered, we develop specific messages for the different target groups. Additionally, we will discuss the best formats and channels to deliver those messages.

In the dossier that you receive, you will find a summary of all of the steps involved in the project. In the report you will find a detailed plan of which communication channels you should use in order to interact with your target groups according to the touch points of your sales funnel. Aside from that, it consists of messages targeted to the target groups that we have defined in order to achieve the objectives we have set. Having this concept as the basis of your digital future will serve as a common thread to run through all your activities in the future.

There is an expectation on the part of customers nowadays that companies are available across different channels. Make the most of this trend for your company and use it to put yourself online in the best light, attracting potential customers. Emerge your brand online!