About MARIPOSA WEB MARKETING
Your Partner for Digital Marketing
Meet the Mariposa Web Marketing Team
Mariposa, that’s us!
Malin, a certified digital marketing expert, and Angelo, a photographer and drone pilot.
After many years of working for international companies, we decided to go our own way and start Mariposa Web Marketing.
Malin has extensive experience in the marketing departments of international companies. With over 10 years of combined experience, she has gained expertise in developing effective marketing strategies, creating engaging content and executing successful campaigns across various online marketing platforms.
We love what we do and our number one priority is to find the perfect solution for each of our clients so that their fantastic brands get the attention they deserve online.
How Mariposa can assist you
You have spent countless hours setting up your business, but you lack the time or knowledge to promote it online. It’s here that Mariposa comes into play. Mariposa’s expertise allows you to take advantage of the latest digital marketing strategies, so you can focus on running your business and leave promotion to us. We create customized solutions for each of our clients based on their company, goals, and target market. Just like your company, each strategy is unique.
How Mariposa helped a small boutique hotel
Finca Isolina is a small and authentic hotel in Lanzarote (Canary Islands). Their biggest pain point is the dependency on external booking platforms and their goal is to increase direct bookings by optimizing their online presence.
All numbers refer to 30 days after the platforms have been optimized
Initial situation and solution approach
“We want to be less dependent on external booking platforms,” was the hotel’s request to Mariposa. The owner did not know how to achieve this. That there were ways to reduce this dependency quickly became clear during an initial discussion.
The first step was to gather as much information as possible about the hotel. We created a company-specific digital marketing concept for Finca Isolina. We discussed questions such as what values we wanted to convey, who our target audience was and how to communicate with them. Our next step was to look at colors and brand identity. A lot of information was already available, but it was necessary to structure, define and bring a line in the corporate identity. Our final step was to define the goals we wanted to achieve. What did Finca Isolina want to achieve online? There was a clear need to reduce the dependency on external booking portals, i.e. to increase direct bookings.
Once the major cornerstones were in place, we redesigned the site. The client did not want to invest in a new website, so we decided to optimize the existing site. Some content was already there, but an overall theme was missing.
Transparent conditions, an easy booking process and targeted announcements should be reflected on the website. After all, we have to compete with online giants.
In order to emphasize more the environmental sustainability of the Finca, we created new pages. We also made the site more visually appealing to better match the guest experience at the hotel. In addition, on-page and off-page measures were taken to ensure that the website is SEO friendly and appears at the top of search results.
Social Media Strategy
Next, we looked at the social media channels. We updated existing profiles and added meaningful descriptions. Hashtags were redefined. In addition, we developed a hashtag that guests can use to share their photos on all channels. These actions will significantly increase reach.
We then developed a posting strategy with five different main themes that would provide added value to their followers. The main goal of the social media presence is to stay in contact with their guests and make them loyal customers. Finca Isolina manages the social media channels itself and is successfully growing its community.
But see for yourself!
Were you impressed with our work on Finca Isolina? Then let’s talk. You can rely on us to help your brand emerge online and make your business fly.